Posted by: In: Content Creation, Featured

How To Become A Great Content Creator

A lot of businesses use content to drive their marketing. In fact, the Content Marketing Institute says the 91% of B2B organisations use content marketing. Considering the total number of enterprise businesses, that’s a whole of content being created. However, not all content created are great. So the questions then…
Posted by: In: General

A Beginner’s Guide On How To Create Effective Content

The core of every business’ inbound process is content creation. Content in this context is mostly limited to blog posts, social media content, email newsletters, reports, infographics, videos and more. Creating original, relevant and quality content lets a brand demonstrate its knowledge in its industry and build an original voice.…