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Influencer Marketing VS Celebrity Marketing; Which Should A Brand Go With

With the rise of influencer marketing, it almost seems like celebrity endorsements are phasing out. However, if you look closely, you will find celebrities like Wizkid, Davido, Adesua Etomi-Wellington, Tiwa Savage, Omoni Oboli, Funke Akindele as well as other stars snagging one deal or the other. It is even easier…