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Steve Babaeko Featured in Forbes Africa Public Relations and Advertising Edition for September 


The CEO and Chief Creative Officer of leading advertising agency, X3M Ideas, Steve Babaeko, has been recognized by Forbes Africa as one of the two leading marketing communications voices in Africa.


This follows his recent recognition by AdWeek as one of the top 100 creatives in the world.


According to the report, Babaeko’s strides in the Marketing Communications space “is indisputable proof that with the right skillset and a progressive team, Nigeria’s marketing communications industry has the potential to attain, and corner a multi-billion dollar piece of global Marketing industry.”

Steve while commenting on the recognition on his Instagram page said:

“From surviving those four years at Ahmadu Bello University, Zaria thanks to the benevolence of uncles and friends, to setting off for Lagos, carrying my life savings, a total of N500 ($22.84 at the time) in my pockets, to getting stuck in a city I had no family in, to bluffing my way into MC&A Saatchi & Saatchi, asked for a test, passed the test, and began my first job as a copywriter/radio – TV executive, to becoming one of the most celebrated creative directors in the country, to starting X3M Ideas, to being recognized by Adweek just some weeks ago and now to this [Forbes recognition].”


“I am appreciative of the opportunity to do what I truly love in my little corner of the globe and thankful for the help I have received and continue to receive on this journey.”


Steve Babaeko has over 20 years experience in advertising, and is currently the only Nigerian named in Adweek’s elite list of 13 Global Creative leaders in 2019, Back home, he is the Vice President of the Association of Advertising Agencies of Nigeria, AAAN, and for three years running, has served on the Grand Jury of the New York Advertising Festival, as well as being a keynote speaker at the just concluded 2018 International Advertising Association conference.


Within six years of its launch, X3M Ideas has become one of the most profitable companies in Nigeria, recording a profit margin of 973% in 2015. In 2019, Babaeko announced “the South Central Africa project,” essentially the birth of X3M Ideas SA (PTY) Limited in Johannesburg, South Africa. This audacious venture is consolidating X3M Ideas’ presence in the SADC region, primarily South Africa, Mozambique, Zambia, Zimbabwe, and Botswana.


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