The beauty industry is quite a beehive.
With new products and innovative beauty solutions hitting the shelves, running a business in the beauty industry can be pretty exciting.
However, in the midst of the noise and clutter, getting the attention of your target market especially if you’re in the make-up business can be even more daunting. There are a number of factors to consider to ensure that your make-up store is effective so that you are able to reach your target market.
Aside from running adverts on social media, advertising in magazines, or email marketing, working with the right Instagram fashion influencer is an incredible marketing strategy. Working with an influencer who is familiar with and has built a trusted relationship with your target audience will save you time, place your business right in front of an already-engaged audience and ultimately grow your sales.
If you are looking to work with the right Instagram influencer to help you reach your target customers, here are 5 quick and effective tips to help you do just that.
DEFINE A GOAL
It is important to establish a goal for your Instagram influencer campaign. This gives you and your influencers a sense of direction and helps you measure how effective your campaign is. You should ask yourself: “Am I running this campaign to drive sales or improve brand awareness or both?” “What metrics should I look out for when analyzing the results I get?” Defining the goal of your IG campaign helps you focus on what really matters, cut cost or reduce wastage and ultimately gives you a greater chance of getting a positive ROI on your campaign.
SELECT AN INFLUENCER WHO FITS YOUR BRAND
When selecting an Instagram influencer, be sure the person’s niche is in beauty. This way, you know you are reaching the right audience. Also, ensure that the tone and mood of the influencer align with that of your brand. Consider the engagement rates on the influence’s page.
Depending on your budget, you can go for either a micro or macro influencer, or use both. Micro influencers have between 1,000 to 10,000 followers, while Macro influencers have above 10,000 influencers. Working with micro influencers are as effective as working with macro influencers, the major difference is in the number of audiences they can reach at a time. Micro influencers also attract more engagements than that gotten on sponsored posts due to the level of trust they have with their followers.
REACH OUT TO YOUR INFLUENCER
After selecting the influencers who best suit your brand and budget, contact them. You can reach out to them directly or through influencer marketing platforms like Plaqad.
Next, brief your influencers on details about your campaign: your goal, content guide and type, budget, and campaign duration.
At this stage, work in collaboration with your selected influencers. Establish a relationship with them, and provide them with appropriate content materials. Monitor the campaign to ensure that the right contents are published. In order to track the record of sales from your campaign, shopping codes can be assigned to your every influencer and screenshots can be taken to track the level of sales and record of your campaign.
Finally, track and measure the success of your campaign. Use metrics like; increase in your social media interactions, records of screenshots, increase in sales, or others that align with your campaign goal.