13
Aug
2019
Posted by: In: General2comments

Chivas And Zambia’s Top Artist Chef 187 create a blended experience in music with African collaborations.

Chef 187  — Zambia’s biggest artiste — arrived in Nigeria to record some of the singles from his long-awaited album,  set to feature two of Nigeria’s biggest names in music; Skales and Mr. P. The highly decorated hip-hop artist who found interest in music after witnessing his brother’s musical fame has since creating serious hits since 2010.  This new album however is definitely something to look out for as it boosts a difference from the past.  

Chef 187 is partnering with Chivas Blended Scotch Whisky with its Success Is A Blend to create musical collaborations cutting across genres and beyond the borders of Zambia.   This stems from the belief that like Chivas Blended Scotch Whisky, “everyone is made up of a unique blend that defines them and this is what makes African music authentic.  “Our uniqueness is in the fusion of our diverse cultures, beats and sounds, creating that AfroBlend style we all love..this is why we are collaborating as blended is better in life, Scotch and music”.

Speaking about the collaborations, Chef 187 expressed his excitement saying “for the longest time, I’ve been trying to branch out of my country, and this gives me an opportunity to look at how other people do their things, where they get their inspiration from, and learn from their work ethics, so I’m very grateful to Chivas for this opportunity”

Chivas Blended Scotch whisky produced by Chivas Brothers and traces its roots back to 1801.

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