25
Apr
2019
Posted by: In: Plaqad, Reports

Plaqad Releases First-Ever Report on Big Brother Naija at NEC Live 7

Africa’s leading marketing and public relations technology company, Plaqad.com has announced the release of the first-ever Big Brother Naija report. The Report which was released at the Nigerian Entertainment Conference today Wednesday 24th April provides valuable insights into the public perception of the reality TV show, its impact on the youth…
17
Sep
2018
Posted by: In: Plaqad

Heineken’s #192Countries’ Campaign Breaks Record In Nigeria

After 74 exciting days, the curtain has closed on the remarkable #192countries campaign. The impressive initiative by Heineken has been lauded by fans and critics, as the interactive campaign achieved the rare feat of reaching an outstanding 1 billion impressions across social media. It isn’t very often you see a…
17
Sep
2018
Posted by: In: Plaqad

Plaqad Influencer Omolara — Wins All Expense Paid Trip To Amsterdam.

The Heineken #192countries campaign may have come to an end but the aftermath of the remarkable campaign is still leaving many excited. As promised during the campaign, Heineken has rewarded 8 lucky people with an all expense paid trip to Amsterdam. Out of the 8 selected, 7 were chosen from…
17
May
2018
Posted by: In: Plaqad

Creating A User Persona (Part 2)

Last week we talked about the basics of creating a user persona, this week we will further explain it with an example. Let’s take a website named Spark Online. Spark is looking to curate electricity related content and reach out to power sector stakeholders and electricity consumers in their local market.…
20
Apr
2018
Posted by: In: Plaqad

Creating A Perfect User Persona – Part 1

Last time, we spoke about creating a killer content strategy, today we will be highlighting one key sub-process in the validation stage of a Content Strategy.(kindly see our previous post on how to Create a Killer Content Strategy). Now, an important consideration to make when developing a content strategy is conceptualizing a User Persona…
13
Apr
2018
Posted by: In: Plaqad

DAVIDO, WIZKID AND OLAMIDE LEAD THE THE HEADIES 12TH EDITION NOMINEES LIST WITH THE MOST NOMINATIONS

After months of shortlisting thousands of submitted entries, the nominees list for the 12th edition of Nigeria’s biggest and most prestigious music award show, The Headies, is finally out. Music superstar Davido leads the pack with the highest number of nominations – six (6), while Wizkid, Olamide and Adekunle Gold…
08
Jun
2017
Posted by: In: Plaqad

Life Saver (Plaqad Commercial)

Frustrated husband is bent on taking his life, despite his wife’s pleas. Until they meet a digital medicine man who identifies the problem and provides a solution.   CREDITS: Actors: Frustrated Man – Emmanuel Ilemobayo Wife – Bola Stephen-Atitebi Babalawo – Olajide Oladotun Story: Femi Falodun, Segun Odejimi & Olusola…
08
Jun
2017
Posted by: In: Plaqad

The Nigerian online media market and blogosphere

Nigeria, the world’s most populous black nation with more than 180 million people, 50% of which are young people below 35 years, prides itself as Africa’s largest economy. With a gross domestic product value of $480 billion and a growth potential strong enough to make it one of the world’s…
26
Apr
2017
Posted by: In: Plaqad

Celebrating the Launch of Plaqad

What is Plaqad? Plaqad is a social network dedicated to connecting brands and individuals with bloggers, news websites, publishers and social influencers (micro-bloggers). The platform allows users organize or participate in convenient, seamless content trading and stress-free publicity placements on listed blogs and websites, as well social media channels around…