08
May
2019
Posted by: In: General

Astrid Has Been Hit Hard By Life, Help Her Get Back Up Stronger

Astrid, also known as Ada, is a Nigerian-German, a wife and a mother of two lovely boys. Like you and I, she lived a normal life till cancer crept in, hitting her hard. Currently battling with a severe form of blood cancer- Acute Myeloid Leukemia, she is in urgent need…
03
May
2019
Posted by: In: General

Influencer Marketing VS Celebrity Marketing; Which Should A Brand Go With

With the rise of influencer marketing, it almost seems like celebrity endorsements are phasing out. However, if you look closely, you will find celebrities like Wizkid, Davido, Adesua Etomi-Wellington, Tiwa Savage, Omoni Oboli, Funke Akindele as well as other stars snagging one deal or the other. It is even easier…
11
Feb
2019
Posted by: In: General, Reports

Plaqad Launches First Ever Report on Influencer Compensation In Nigeria

  Following the close of the Social Media Week Lagos last Friday, leading content placement and influencer marketing platform, Plaqad has revealed interesting facts about influencer compensation in Nigeria. The company did this via its recently released Influencer Compensation Report; a first of its kind in Nigeria.   Among other…
06
Feb
2019
Posted by: In: General

Plaqad’s Gbenga Sogbaike Joins BBC Africa’s Panel at Social Media Week Lagos

Marketing and Communications Expert, Entrepreneur and CEO of Plaqad Limited – www.plaqad.com – a leading content placement and influencer marketing platform, Gbenga Sogbaike, yesterday joined other notable names in the industry to discuss issues relating to building and monetizing online influence at BBC Africa’s panel session at the ongoing Social…
27
Nov
2018
Posted by: In: General

Instagram Rolls Out A New Profile Design

Did you recently wake up to a totally different Instagram app as we did? If yes, it means you are one of the first few Instagram users selected to test the new version of the app. Not too long ago, Instagram announced that it would be updating its platform to…
24
Nov
2018
Posted by: In: General

5 Inspiring Things About Tosyn Bucknor

  We lost an amazing personality this week. Tosyn Abisona Bucknor, a leading member of our IIP community and a delightful soul and beautiful human in every measure passed on. Tosyn lived a cheerful life and will be remembered for her radiant and energetic personality. To celebrate here remarkable life,…
02
Nov
2018
Posted by: In: General

WHAT MAKES A GREAT INFLUENCER?

You will agree that social media platforms like Instagram and Twitter have made the word Influencer quite popular. If you have a huge following, create great content and get a high number of likes, shares and comments, you can automatically tag yourself an influencer. Hold up, don’t get it twisted.…
29
Oct
2018
Posted by: In: General

Kemi Adetiba Delivers A Truly Special Movie With Some Bold Storytelling

  Sola Sobowale is Eniola Salami in Kemi Adetiba’s sophomore film, “King of Boys.” In a performance that will have audience members in awe of her ability to continue to not only wow, but make people feel things, Sola Sobowale interprets the role of a character who goes from being…
22
Oct
2018
Posted by: In: General

5 Reasons Why You Need A Freelance Content Creator

  The world today is fast changing and so are work ethics as organizations and businesses are moving from operating a rigid business system to a more flexible and fluid one.   In the face of this change, creative organizations are beginning to transform the nature of their workforce, hiring…
19
Oct
2018
Posted by: In: General

HOW TO PICK THE RIGHT INSTAGRAM INFLUENCER FOR YOUR MAKEUP STORE

The beauty industry is quite a beehive. With new products and innovative beauty solutions hitting the shelves, running a business in the beauty industry can be pretty exciting. However, in the midst of the noise and clutter, getting the attention of your target market especially if you’re in the make-up…