08
May
2019
Posted by: In: General

Astrid Has Been Hit Hard By Life, Help Her Get Back Up Stronger

Astrid, also known as Ada, is a Nigerian-German, a wife and a mother of two lovely boys. Like you and I, she lived a normal life till cancer crept in, hitting her hard. Currently battling with a severe form of blood cancer- Acute Myeloid Leukemia, she is in urgent need…
03
May
2019
Posted by: In: General

Influencer Marketing VS Celebrity Marketing; Which Should A Brand Go With

With the rise of influencer marketing, it almost seems like celebrity endorsements are phasing out. However, if you look closely, you will find celebrities like Wizkid, Davido, Adesua Etomi-Wellington, Tiwa Savage, Omoni Oboli, Funke Akindele as well as other stars snagging one deal or the other. It is even easier…
25
Apr
2019
Posted by: In: Plaqad, Reports

Plaqad Releases First-Ever Report on Big Brother Naija at NEC Live 7

Africa’s leading marketing and public relations technology company, Plaqad.com has announced the release of the first-ever Big Brother Naija report. The Report which was released at the Nigerian Entertainment Conference today Wednesday 24th April provides valuable insights into the public perception of the reality TV show, its impact on the youth…
21
Mar
2019
Posted by: In: Featured

Top 10 Nigerian Influencers To Work With

Influencers, as most of you know, are people who have made a name for themselves in certain niches or walks of life and therefore wield the power to affect the decisions of their followers whom they constantly engage with. In the Nigerian sphere, we have some influencers of our own.…
12
Mar
2019
Posted by: In: Special

Top 5 Nigerian Content Creators

I know we hear the word ‘content’ or the phrase ‘content creation’ a lot and some of us really do not know what it means. That’s what you have people like me for, lol. Let’s get right into it. What is Content Creation? Content Creation in simple terms is coming…
11
Feb
2019
Posted by: In: General, Reports

Plaqad Launches First Ever Report on Influencer Compensation In Nigeria

  Following the close of the Social Media Week Lagos last Friday, leading content placement and influencer marketing platform, Plaqad has revealed interesting facts about influencer compensation in Nigeria. The company did this via its recently released Influencer Compensation Report; a first of its kind in Nigeria.   Among other…
06
Feb
2019
Posted by: In: General

Plaqad’s Gbenga Sogbaike Joins BBC Africa’s Panel at Social Media Week Lagos

Marketing and Communications Expert, Entrepreneur and CEO of Plaqad Limited – www.plaqad.com – a leading content placement and influencer marketing platform, Gbenga Sogbaike, yesterday joined other notable names in the industry to discuss issues relating to building and monetizing online influence at BBC Africa’s panel session at the ongoing Social…
28
Nov
2018
Posted by: In: Special

A Conversation With Tosyn Bucknor

It was already dark outside when I shut the blinds and switched off the lights. I picked up my phone and sat on the bed. I couldn’t get you off my mind all day and I didn’t want to go to bed without playing back memories. Yesterday I was on…
27
Nov
2018
Posted by: In: General

Instagram Rolls Out A New Profile Design

Did you recently wake up to a totally different Instagram app as we did? If yes, it means you are one of the first few Instagram users selected to test the new version of the app. Not too long ago, Instagram announced that it would be updating its platform to…
24
Nov
2018
Posted by: In: General

5 Inspiring Things About Tosyn Bucknor

  We lost an amazing personality this week. Tosyn Abisona Bucknor, a leading member of our IIP community and a delightful soul and beautiful human in every measure passed on. Tosyn lived a cheerful life and will be remembered for her radiant and energetic personality. To celebrate here remarkable life,…